IFB has been delivering quality products to households for decades. The company is synonymous with trust and excellence, thanks to its unwavering understanding of consumer needs. With a customer base of over 7 million satisfied individuals, IFB has cemented its reputation as a reliable choice in Indian households.IFB is proud to introduce its latest innovation: IFB refrigerators with extra space, to Nepal. A formal launch event was held on 8th September at Radisson hotel. The Sagtani Exim Pvt. Ltd., which is the EXCLUSIVE PARTER for IFB Home appliances In Nepal since 2005, unveiled a total of 10 refrigerators models. The launched models fall under 2 categories namely Frost Free (FF) and Direct Cool (DC).
A dealer meet program are also organised the same evening, following the Product Launch Event. This program saw the presence of over 200 dealers from all across Nepal. This was an exclusive closed-door event, where the company representative from both IFB and The Sagtani Exim along with the dealers discussed about the future of IFB and its action plan and strategies for the Nepalese market.For nearly two decades, IFB has been a trusted partner in Nepalese households, providing top-notch home appliances that simplify and enhance daily life. The journey began in 2005, and since then, IFB has continuously strived to meet the evolving needs of consumers in Nepal.
Excellence, Tested to Perfection
Every part and component of IFB appliances undergoes rigorous testing at world-class facilities within its own plants, ensuring exceptional build quality that can withstand the test of time. This commitment to quality is further reinforced by a network of over 3,000 service ambassadors who provide unmatched after-sales service.Introducing IFB Refrigerators with Extra SpaceIFB’s latest offering, the extraordinary IFB refrigerators, is a testament to their dedication to meeting consumer needs. These refrigerators are more than just state-of-the-art; they are designed with a keen focus on providing additional storage space. They have extra shelves (2+1 shelf setup) that provide ample room to organize groceries and essentials with ease. They also have space for 2.25-liter bottles, so you’ll never have to worry about fitting your favorite beverages. Additionally, the refrigerators have extra height, which increases the overall space they offer.
Each of these refrigerators is powered by IFB’s E-Tech technology, which delivers not just extraordinary space, but also exceptional cooling and convenience. Our patented Converti-Cool mechanism with copper boost enhances cooling efficiency. Moreover, the Frost Free range features innovations like Duo Convertible, Surround Cool, more spacious design and the first-in-segment freezer LED in models under 300 litres. It’s a fusion of extraordinary technology to provide the ultimate refrigeration experience.
The refrigerators consist of some of the most high-quality materials like toughened glass shelves, aluminium infused ice tray and boost of a premium over all built quality. The refrigerator also come with an elongated 10 years warranty on compressor and 1-year full service warranty.
The event saw the presence from IFB India Mr. Salam Sonamani Singh, Head of Export sales & Marketing, Mr. Venkata Subba Rao Madala, Vice President. Plant Head – Refrigerators Plant and Mr. Ankush Soni, Regional Manager-North (Industrial Appliances). All of them spoke at lengths about the company’s legacy, its technological advancements and the future of IFB in Nepal and the rest of the world. Mr. Salam Sonamani Singh, the Head of Exports Sales & Marketing, India, expressed his optimism for the future of IFB appliances in Nepal saying, “IFB has long been a market leader mainly in the Washing machine segment. We have received an overwhelming response from the customers. And that is exactly why we decided to expand our product portfolio in Nepal as well, with the introduction of our latest range of refrigerators.
With a committed partner like The Sagtani Group, we are confident that we will be able to reach out maximum Nepalese customers, cater to their needs and exceed their expectations”
Shedding light on the brand penetration and marketing strategy, Mr. Vinod Sagtani, Chairman, The Sagtani Exim Pvt. Ltd. said, “Our marketing approach has always been subtle, because we genuinely believe that if a product is good then it will speak for itself and generate sales based on its strengths. We are more focused on delivering quality and trust to our customers rather than just boosting sales. IFB has always been at the forefront of innovation and technology and that is why it has gained the trust of customers globally. It is this trust we want to deliver to our customers in Nepal through our range of high-quality home appliances. I am pretty confident that IFB has a big potential to be a market leader in the coming days.”
IFB: A Pioneering Brand
IFB stands as a pioneering brand renowned for its innovative and top-notch home appliances. Our commitment to simplifying and elevating the lives of our customers has been unwavering, and this is only the start of our journey. We are dedicated to introducing a slew of groundbreaking products and a multitude of exciting innovations in the near future. Stay tuned for what’s to come, as IFB continues to redefine excellence in the world of home appliances.
The SAGTANI EXIM started out in 1998. Today The Sagtani Exim is one of the leading importers for kitchen and laundry equipment. The Sagtani known for the Consultancy , supply , installation & maintenance of kitchen, laundry equipment and trading of home appliances. The company offers a complete package of Foodservice & Laundry Equipment from preparations to cooking, meal distribution to dishwashing, laundry facilities, refrigeration, ice production, bakery & patisseries. They have now also set up a steel manufacturing unit based in Parasi, Bhairahawa The Sagtani Steel Industries. They have a wide network of over 200 plus dealers spread all across Nepal and through these channels they offer nationwide installation and after sales service.
