Meta (which owns Facebook, Instagram, Threads and WhatsApp), Google and LinkedIn have all rolled out AI app features that have the capacity to draw on users’ public profiles or emails. Google and LinkedIn offer users ways to opt out of the AI features, while Meta’s AI tool provides no means for its users to say “no, thanks.”
“Gmail just flipped a dangerous switch on October 10, 2025 and 99% of Gmail users have no idea,” a November 8 Instagram post said.
Posts warned that the platforms’ AI tool rollouts make most private information available for tech company harvesting. “Every conversation, every photo, every voice message, fed into AI and used for profit,” a November 9 X video about Meta said. Technology companies are rarely fully transparent when it comes to the user data they collect and what they use it for, Krystyna Sikora, a research analyst for the Alliance for Securing Democracy at the German Marshall Fund, told PolitiFact.
“Unsurprisingly, this lack of transparency can create significant confusion that in turn can lead to fear mongering and the spread of false information about what is and is not permissible,” Sikora said. Social media claim: “Starting December 16th Meta will start reading your DMs, every conversation, every photo, every voice message fed into AI and used for profit.” – November 9 X post with 1.6 million views as of November 19.
The facts: Meta announced a new policy to take effect December 16, but that policy alone does not result in your direct messages, photos and voice messages being fed into its AI tool. The policy involves how Meta will customise users’ content and advertisements based on how they interact with Meta AI.
For example, if a user interacts with Meta’s AI chatbot about hiking, Meta might start showing that person recommendations for hiking groups or hiking boots.
But that doesn’t mean your data isn’t being used for AI purposes. Although Meta doesn’t use people’s private messages in Instagram, WhatsApp or Messenger to train its AI, it does collect user content that is set to “public” mode. This can include photos, posts, comments and reels. If the user’s Meta AI conversations involve religious views, sexual orientation and racial or ethnic origin, Meta says the system is designed to avoid parlaying these interactions into ads. If users ask questions of Meta AI using its voice feature, Meta says the AI tool will use the microphone only when users give permission.
There is a caveat: The tech company says its AI might use information about people who don’t have Meta product accounts if their information appears in other users’ public posts. For example, if a Meta user mentions a non-user in a public image caption, that photo and caption could be used to train Meta AI.
Can you opt out? No. If you are using Meta platforms in these ways – making some of your posts public and using the chatbot – your data could be used by Meta AI. There is no way to deactivate Meta AI in Instagram, Facebook or Threads. WhatsApp users can deactivate the option to talk with Meta AI in their chats, but this option is available only per chat, meaning that you must deactivate the option in each chat’s advanced privacy settings.
Source: Here